Digital Marketing for China: A Simplified Guide
Will Chinese prospects find me on Google and Bing? The leading search engine in China is Baidu, and SEO for Baidu works differently. If [...]
Facebook Ads Domination: Viewing Your Audience as an Asset
It is a tried and true practice in marketing to build a list of contacts that consists of people who, for whatever reason, have [...]
3 Aspects of Establishing Trust in Marketing
One of the most important things that anyone needs to understand about marketing is that the decision to purchase is almost always going to [...]
Can I Market My Business Through Facebook Organically?
In the early days of social media, we saw many stories of entrepreneurs who built up successful businesses on $0 budgets by just posting [...]
Book Review: Rework
I recently read the book Rework by the founders of 37signals - the company behind the highly successful SaaS tool Basecamp. (Since publication of the book, [...]
15 Reasons Why You Fail at Facebook Ads
I've seen new entrepreneurs (or entrepreneurs new to Facebook Ads) say it many times: "Facebook Ads are a scam!" They poured money into it. [...]
Facebook Ads or Google AdWords?
For many entrepreneurs, the question of Facebook Ads vs. Google AdWords is a big one. Where should you focus your efforts? Which will be [...]
Why You Shouldn’t Use Conversion Campaigns in Facebook Ads
Conversion Campaigns: Common Knowledge or Rookie Oversimplification? In any given discipline, you will find items of common knowledge that, while generally true at the [...]
Don’t Put Links in Your Facebook Post Text! (Do This Instead…)
It's understandable: when you make a post on Facebook or elsewhere, you want it to lead to some sort of action for the reader [...]