It’s understandable: when you make a post on Facebook or elsewhere, you want it to lead to some sort of action for the reader to take. So the intuitive thing is for entrepreneurs to do something like this:
But here’s the thing:
That link on the bottom of your organic post is going to hurt your reach.
That’s because Facebook’s algorithm doesn’t like posts with links in the text.
As anyone who has been using organic Facebook posts in marketing fore a while knows, Facebook’s algorithm isn’t nearly as friendly as it once was to organic posts. For many Facebook pages, any given organic post only gets viewed by a small fraction of its followers. One of the things that causes Facebook to throttle your reach is exactly this: having a link in the text.
So what do you do? It’s kind of pointless to keep posting content if you can’t link to some sort of call to action, right?
Well, there is an alternative.
Do this instead:
- Make a post on your Facebook page that includes a photo/video and some text. Do not include a link.
- Write a comment on your own post that says something like this: “Comment ‘awesome’ to get a free ebook on using widgets to get rich.”
- Pin that comment to the top so that everyone sees it.
- Use a chatbot (such as Chatmatic or Manychat) to set up a keyword trigger for “awesome”.
- Use that keyword trigger to respond with a message that contains the link you would have put in your Facebook post.
- Send a follow-up message inviting this person to subscribe to other messages in the future, such as notifications for when you are shooting live videos.
By using this method, you will increase the organic reach of your posts, boost post engagement rates (which in turn raises organic reach even further), and raise the effectiveness level of each follower engagement.
