When Is It Time to Start Scaling With Ads?
“I’m ready to grow, so I think it’s time to run ads.” Hold on there, partner! At Wingfire Media, we talk to a lot [...]
After the iOS 14 Update: Optimizing Your Facebook Ads
Updates, Data, and Optimization...Oh, My! Ah, that dreaded word: UPDATE. Whether we are talking about SEO, paid ads, chatbots, or any other kind of [...]
Book Review: The Expert Called YOU
As someone who helps coaches, consultants, and course creators to scale their businesses with ad campaigns, I have been looking for a book to [...]
The 4 Phases of Launch Marketing
A launch campaign is a powerful tool that can lift your business from obscurity to profitability as a market leader. But when we talk [...]
How Can I Improve My Conversions?
It happens to a lot of entrepreneurs. You build a website or a sales page. You create an ad campaign. You run ads. You [...]
The Power of Retargeting
In the blockbuster futurist film Minority Report, John Anderton (Tom Cruise) is walking through a public shopping area, and an automated holographic display recognizes [...]
The Only 5 Scenarios in Which to Run Ads
You have a business. You offer something of value. You want your business to grow. So the natural thing to do is run ads. [...]
6 Elements of a 6-Figure Launch
A launch campaign can be a powerful thing that changes the entire nature of your business and your life as an entrepreneur forever. It [...]
Should You Launch Your Business During the COVID-19 Crisis?
We're going through an unprecedented period right now. The professional world has been turned upside-down and inside-out. Companies that have long resisted the remote [...]
5 Phases of a Launch Campaign
At Wingfire Media, we do launch campaigns. We take a business that has a solid offer and, over the course of several weeks, build [...]
How to Handle Poor Yelp Reviews
Scores in online rating sites such as Yelp can have a significant effect on business in that they directly affect the traffic you get [...]
What You Need to Know About Facebook Ads: The Quick-and-Dirty Guide
Is the "Boost Post" feature on Facebook worth the cost? Usually, no. The whole advantage of Facebook Ads is the ability to use advanced [...]